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What is search engine optimization?

What is search engine optimization

Search engine optimization (SEO) is a process of positioning a website to achieve the highest ranking in search engines relevant to your website content, keywords or phrases. To keep things simple, we'll use the acronym "SEO" when referring to "Search Engine Optimization".

 Optimizing a website to increase the traffic the site receives from various search engines can be a complex process. Users will type certain keywords, terms, or phrases into the search box in the hope of finding exactly what they are looking for. Having the right keywords, terms, or phrases will have extraordinary value, plus an exceptional rate of return for the small business owner.

Here is an example of why SEO is so important. If you are a psychologist with a local practice, you definitely want people to find you locally, but if you are a psychologist offering educational seminars or printed materials for sale, you want to be found all over the world. This is why search engine optimization is so important to your small business goals

A little history

The practice of optimizing websites for better search results began in the mid-1990s. The initial process was quite simple, a webmaster would submit a web address (URL) to various search engines, and then a "spider" was sent to "crawl" one or more particular web pages to collect relevant information and links for the purposes. main. indexing.

 The evolution of the search engine began with a program called "Gopher" in 1991. Then came the web robot in 1993 that generated an index called "Wandex." The main function of "Wandex" was to measure the size of the World Wide Web (WWW). Then soon after, a lot of search engines like Excite, Infoseek and AltaVista appeared. Then came the search engine giants Yahoo, MSN, and Google who took web searches to the next level we enjoy today.

Search engine basics

 The basic operation of a search engine is as follows: A search program uses "spiders" or "robots" to constantly scan web pages to collect information and links. The information collected by web robots is put into an index or catalog to build the search engine parameters. Search engine databases do not index every page that bots scan. Then, finally, an algorithm-based program matches the surfer's keywords or phrases, then presents the processed search results on the surfer's computer screen.

The importance of choosing the right keywords and phrases

Choosing keywords or phrases relevant to your website content is an important part of the search engine optimization process, making your website visible to more search engines and specific search engines alike.

Search Engine Optimization Companies and Your Small Business

You have started a new small business and now you want the world to find your new product or service on the Internet. The first thing to do is enter keywords or phrases similar to your product or service through various search engines to see what comes up. Then you try to find out how these websites ranked or ranked at or near the top. The answer is simple; They hired a competent search engine optimization company. These specialty companies know how to index your small business on the major search engines so that people can find your products and services.

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